A study by Tracy Locke New York and, paradoxically, recently launched worldwide least in America (where the brand is operated by the company Dr. Pepper Snapple Group
Inc. and Pepsico not ) 7up again to revive its brand image.
According the press release marked "returns to the basics' that always defined: limes, lemons, bubbles and refreshing sensation. Packaging line shows changes in adapting to each market, such as for example Germany 
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